Shaikha's vision
To lead UN Tourism in promoting responsible, sustainable, and universally accessible tourism that stimulates economic growth and enriches global communities.
Candidate for UN Tourism Secretary-General
“Creating an engagement in redefining global tourism through sustainability, innovation, and inclusive economic growth.”
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Shaikha Nasser Al Nowais
Who is Shaikha Nasser Al Nowais?
Shaikha is a distinguished leader in global tourism and hospitality, currently serving as the Corporate Vice President of Owner Relationship Management at Rotana. She has extensive experience in corporate governance, sustainability and economic development, and is known for her strategic vision in advancing global tourism initiatives.
What are Shaikha Nasser Al Nowais's main goals for the UN Tourism?
Shaikha aims to focus on sustainability, digital transformation, economic empowerment, ethical governance and cultural exchange. Her goal is to create an inclusive and innovative ecosystem where tourism acts as a catalyst for global prosperity.
What experience does Shaikha Nasser Al Nowais bring to the UN Tourism?
With over 16 years of experience in the hospitality sector, Shaikha has managed strategic partnerships, optimized operational efficiency, and championed sustainable tourism initiatives across the Middle East, Africa, Eastern Europe, and Turkey. She also holds leadership roles in various tourism and business councils.