Shaikha Al Nowais
“Creating an engagement in redefining global tourism through sustainability, innovation, and inclusive economic growth.”
Shaikha Nasser Al Nowais
Shaikha Al Nowais is a distinguished leader in global tourism and hospitality, with on the ground experience in corporate governance, audit, sustainability, and economic development.
As Corporate Vice President of Owner Relationship Management at Rotana, she has managed teams in spearheading strategic partnerships, inclusivity, development and more. Here she was instrumental in optimizing operational efficiency, and championing sustainable tourism initiatives across the Middle East, Africa, Eastern Europe, and Turkey which was her remit.
Her leadership extends beyond hospitality; she serves as Chairwoman of the Tourism Working Group at the Abu Dhabi Chamber, Board Member of the Abu Dhabi Businesswomen Council, member of the advisory board of the UAE Tourism Council and the Board of Trustees at Les Roches Hospitality Academy, where she drives policy advocacy, economic inclusion, and industry education.
Shaikha's vision
To lead UN Tourism in promoting responsible, sustainable, and universally accessible tourism that stimulates economic growth and enriches global communities.
Sustainability
We will advocate for tourism practices that protect our natural and cultural heritage…
Inclusivity & Capacity Building
We aim to ensure tourism development is equitable, providing opportunities for…
Technology & Innovation
The importance of technology and innovation in driving the future of tourism cannot be…
Cultural Exchange
Promoting cultural exchange through tourism is crucial…
Infrastructure
In the face of global challenges such as climate change, pandemics…
Collaboration
Fostering strong partnerships with governments, private sector stakeholders…
Policy & Governance
Effective policies and regulations are essential to ensure tourism…
Shaikha's Vision
To lead UNWTO in promoting responsible, sustainable, and universally accessible tourism that stimulates economic growth and enriches global communities.
Endorsements
The nomination of the UAE’s Shaikha Al Nowais for the position of UN Tourism Secretary-General underscores the reputation enjoyed by the UAE in tourism field and its important and effective role in promoting the growth and sustainability of the global tourism sector. Moreover, it highlights the extraordinary experience gained by the country in this field over the past years.
Abdulla Bin Touq Al Marri
