Shaikha is a distinguished leader in global tourism and hospitality, currently serving as the Corporate Vice President of Owner Relationship Management at Rotana. She has extensive experience in corporate governance, sustainability and economic development, and is known for her strategic vision in advancing global tourism initiatives.

Shaikha aims to focus on sustainability, digital transformation, economic empowerment, ethical governance and cultural exchange. Her goal is to create an inclusive and innovative ecosystem where tourism acts as a catalyst for global prosperity.

With over 16 years of experience in the hospitality sector, Shaikha has managed strategic partnerships, optimized operational efficiency, and championed sustainable tourism initiatives across the Middle East, Africa, Eastern Europe, and Turkey. She also holds leadership roles in various tourism and business councils.

Shaikha advocates for eco-friendly tourism practices, such as energy-efficient systems, waste reduction programs, and partnerships with local businesses. She supports initiatives like sustainable tourism certifications and eco-friendly resorts to minimize the environmental impact of tourism activities.

Shaikha emphasizes the importance of technology and innovation in enhancing tourism services. Her approach includes adopting AI, virtual reality, and blockchain technology to improve efficiency, personalization, and security in the tourism industry.

Shaikha aims to provide opportunities for marginalized communities, women, and youth through training and employment programs. She promotes policies that enhance accessibility and inclusivity in tourism services and infrastructure, empowering local communities through skills development and economic participation.

Shaikha believes that tourism can bridge cultural divides and foster global understanding. She supports cultural exchange programs and community-based tourism initiatives that allow travelers to immerse themselves in local traditions and customs, promoting peace and unity.

Shaikha advocates for innovation, digital transformation, and crisis management strategies to safeguard the future of tourism. She emphasizes the importance of robust health and safety protocols, contactless services, and diversified offerings to adapt to global challenges.

Shaikha believes in fostering strong partnerships with governments, private sector stakeholders, and local communities to create a unified approach to tourism development. Collaborative efforts are essential in addressing challenges and seizing opportunities in the evolving tourism landscape.